GEO
Generative Engine Optimization: making content easier for AI answer engines to understand, trust, cite, and summarize.
- Why it matters
- It extends traditional SEO into AI citation and answer-generation surfaces.
- Next action
- Start with answer-first structure, schema, entity consistency, and citation monitoring.
AI citation
A mention of your brand, page, domain, viewpoint, or source link inside an AI-generated answer.
- Why it matters
- Citations influence zero-click search, brand visibility, and assisted conversions.
- Next action
- Record platform, question, citation status, and source with the visibility tracker.
Answer-first writing
A writing structure that gives the direct answer before background, evidence, examples, and caveats.
- Why it matters
- AI systems can extract a clear answer faster from a well-structured opening.
- Next action
- Put the target question answer in the first 100 words.
FAQPage schema
Structured data for visible question-and-answer content on a page.
- Why it matters
- It helps search and AI systems identify questions and accepted answers.
- Next action
- Mark only FAQ content that is visible on the page.
ItemList schema
Structured data for visible steps, checklists, resource lists, and ordered recommendations.
- Why it matters
- It clarifies list order and the purpose of each item.
- Next action
- Use ItemList only when the list or steps are visible in the page body.
Article schema
Baseline structured data for articles, guides, case studies, and methodology pages.
- Why it matters
- It identifies title, description, author, dates, publisher, and canonical page URL.
- Next action
- Add Article schema to core editorial pages.
Entity authority
Consistent, verifiable signals around a brand, author, product, topic, or organization across the web.
- Why it matters
- AI systems need clear source identity when deciding what to trust or cite.
- Next action
- Keep names, URLs, author data, social profiles, and external descriptions consistent.
AI crawler
A crawler used by AI or search platforms, such as GPTBot, PerplexityBot, and Googlebot.
- Why it matters
- Important content cannot be cited if it cannot be crawled or indexed.
- Next action
- Check robots.txt, readable HTML, canonical URLs, and sitemap coverage.
llms.txt
A root-level text file that summarizes site purpose, important pages, and reading guidance for AI tools.
- Why it matters
- It is not a guaranteed ranking signal, but it gives AI tools a clear content map.
- Next action
- List core pages, site purpose, and recommended reading order.
AI visibility
How often and how well a brand or page appears in ChatGPT, Perplexity, AI Overviews, and similar answers.
- Why it matters
- It is a primary GEO measurement, separate from classic rankings.
- Next action
- Test a fixed question set weekly and record citation outcomes.
Topic cluster
A connected set of pages around one topic, such as tutorials, tools, cases, FAQ, glossary, and methodology.
- Why it matters
- Clusters create stronger internal context than isolated articles.
- Next action
- Add 3-5 relevant internal links to each new page.
Content brief
A pre-writing document that defines the target question, audience, keyword, outline, FAQ, schema, and links.
- Why it matters
- It keeps content aligned with AI citation needs before drafting starts.
- Next action
- Generate a brief, then add real evidence and examples before publishing.